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As part of the Virgin Re*Generation campaign to fight youth homelessness, we created a website that encouraged visiters to "do whatever it takes". We asked them to create a profile, think up the craziest thing they could do (tattoo the inside of their lip, wear a super hero costume to the office, etc), then assign a price to it and send it out via social circles to raise money. After meeting their goal they were encouraged to provide proof and post to the site.
Additional credits: We Are Lollipop